Wow thanks people for your investigations! Ive wondered many times (when I hand over the $56 at the stockfeeders!!) if there was much difference between Ricebran and Equijewel? However I am soo happy with the results feeding Equijewel has achieved with my boy I darn't take him off it now!! His topline/bum and coat is a million bucks!!! It has made him a little hotter but im not complaining about that. Has anyone worked out how much a cup of Equijewel weighs?? I dont have scales!